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	<title>Trey Carskadon</title>
	<link>http://treycarskadon.com</link>
	<description>BDC Advertising</description>
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		<title>PR Re-Valued</title>
		<description><![CDATA[PR, Public Relations, is enjoying a rebirth in marketing value.  It&#8217;s not that it&#8217;s been undervalued or mis-valued but rather underestimated or not estimated at all during the development of campaigns.  PR is the bow on the package, it drives, elevates, educates and convinces.  It&#8217;s another form of advertising, that at times is more powerful than [...]]]></description>
		<link>http://treycarskadon.com/2010/07/pr-re-valued/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pr-re-valued</link>
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		<title>Leveraging Collaboration</title>
		<description><![CDATA[Sobering numbers three years ago stimulated actions I&#8217;d wanted to pursue for over a decade.  The Oregon State Marine Board was right in the middle of a precipitous slide in registrations. Solutions to right the ship were few. The Oregon Department of Fish and Wildlife wasn&#8217;t far behind as they watched their tag sales decline along [...]]]></description>
		<link>http://treycarskadon.com/2010/01/leveraging-collaboration/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=leveraging-collaboration</link>
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		<title>Lessons In Writing</title>
		<description><![CDATA[As a long time copy writer, outdoor writer, technical writer, letter writer and now, blog writer&#8230;I&#8217;m asked frequently what my process is. Frankly, it&#8217;s pretty easy. First and foremost, understand that the &#8220;trick&#8221; in becoming a good writer is doing it a lot. In my case, daily. The more and varied items you write about [...]]]></description>
		<link>http://treycarskadon.com/2009/10/lessons-in-writing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lessons-in-writing</link>
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		<title>Lessons Learned</title>
		<description><![CDATA[Too often many of us long to do something different than we do in our daily lives. It&#8217;s that kind-of &#8220;grass is greener&#8221; approach to life. Somehow, by virtue of what other people do they have it better than us&#8230;or at least we think they do.
My dad used to counsel that the two most dangerous [...]]]></description>
		<link>http://treycarskadon.com/2009/09/lessons-learned/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lessons-learned</link>
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		<title>The Social Snowball</title>
		<description><![CDATA[We hadn&#8217;t talked in 20 years but we picked up where we left off thanks to Facebook.
Baby-boomers like me grew up with technology &#8212; heck, we invented a lot of it. We started with punch cards that we stuck into massive main frame computers that buzzed and whirred like something out of an old Buck [...]]]></description>
		<link>http://treycarskadon.com/2009/09/blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=blog</link>
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